For the fourth consecutive year, Casillero del Diablo was internationally recognised by the prestigious English consultancy, Wine Intelligence, as The Second Most Powerful Wine Brand in the World, and the First in Latin America.
Every year, Wine Intelligence presents the Global Wine Brand Power Index. The latest report interviewed more than 25,000 wine consumers from the top 25 most relevant countries.
This ranking is based on the connection that brands have with consumers. Six measurement methods were used, including “brand awareness”, “purchase remembered in the last three months”, “brand connection measurement related to affinity and product recommendation”, among other aspects.
The overall ranking was led by the Australian brand Yellow Tail, while Casillero del Diablo positioned itself as number one in Latin America and second worldwide, ahead of well-known brands such as Gallo, Jacob’s Creek, and others.