December 26, 2013
Casillero del Diablo’s Wine Legend campaign received important recognition when it earned the prestigious Top Advertising Campaign 2013 Award in the Wine Category from British magazine The Grocer.
The magazine had full of praise for the campaign and offered this description of the audiovisual piece:
“Cinematic is the best word to describe wine brand Casillero del Diablo’s bombastic and brilliant ad, which is essentially a trailer for a glamorous, action-packed crime caper movie.
It looks fantastic – which makes it a shame we’ll never see the full movie – and it’s hard to imagine it won’t help to bring further growth to the brand.”
This award comes on the heels of two others. The first was from the Chilean Design Association, which chose the Wine Legend for its Digital and Multimedia category. The second came from the Chilean Association Advertising Agencies of Chile during its 19th Advertising Festival, when it awarded the campaign first place in the Digital category.
* In operation for more than 150 years, The Grocer is a well-known weekly magazine distributed throughout the United Kingdom and covers industry topics, primarily food, beverages, and supermarkets.