Casillero del Diablo News

The technology used in successful publicity spot with Manchester United

December 22, 2010

Following the success of the publicity spot launched a few days ago on television, Casillero del Diablo and production agency Daf presented the “making of” video of this modern TV ad.

The big novelty was using Motion Capture, a technique which stores the movements of human actors for later use as digital animations of 3D characters.

The most striking moment of the “making of” video shows actors generating the movements to be recorded in digital form and thus characterizing the digital medieval knights with fully human actions.

If you wish to see how this spot was made and the keys to creating this video, we invite you to click here.