October 1, 2010
It has been a great honor for Concha y Toro winery to receive Manchester United’s manager, Sir Alex Ferguson, as a new member of the select Casillero del Diablo Brotherhood.
The Casillero del Diablo Order was created in 1983, when Concha y Toro celebrated its centennial anniversary. The Order seeks to distinguish all those that have helped Concha y Toro wines excel, making them better known and contributing to greater understanding of their benefits.
Sir Alex Ferguson, a renowned wine lover, has signed his name in Casillero del Diablo’s Great Book, thus becoming part of the Casillero del Diablo Order and giving his vow to Concha y Toro executives to continue drinking the company’s wines.