July 27, 2011
Asserting its outstanding football before more than 65,000 spectators, Manchester United defeated New England Revolution soccer team by 4 goals to 1 in the Red Devils’ first match of its US 2011 tour.
Casillero del Diablo was present in the stadium’s digital boards and in VIP hospitality areas, where visitors were able to taste different Casillero del Diablo varieties.
Clients and consumers shared moments with football legends Denis Irwin and Bryan Robson, who signed autographs and posed for pictures beside the Barclays Cup.
During the tour there will be several activities in which Casillero del Diablo will be present, such as tastings of the brand with Manchester United technical staff and various meetings with clients and consumers.
The USA 2011 Tour consists of five friendly matches and ends July 30th with a game between Manchester United and current European champion Barcelona. Over 90,000 people are expected to attend the game in the FedEx Field Stadium in Washington D.C.