November 10, 2015
Casillero del Diablo played a role in the most recent World Golf Championships-HSBC Champions in Shanghai on November 5–8, 2015.
Hundreds of fans tasted the brand’s different lines of wine and were delighted by the broad range of varieties as well as the year’s new champion, Russell Knox.
The tournament was a roaring success, and Casillero de Diablo was present throughout the entire event with graphics on the playing field, a stand, and an exclusive area that simulated the Casillero del Diablo winery, where the guests could participate in blind tastings and other activities.
The new Casillero del Diablo Wine Legend campaign and other brand videos playing continuously on a number of monitors attracted the attention of visitors enjoying this much-awaited golf tournament.
Major communications media covered the event as well as Casillero del Diablo’s presence, which led to countless interviews with brand executives, resulting in numerous publications in Asian media.