April 13, 2015
One of Manchester United’s historic legends, Ji Sung Park, joined Casillero del Diablo in a successful campaign in South Korea that directly involved our consumers in that country
Ji Sun Park fans participated in an online contest by posting pictures of themselves with Casillero del Diablo for a chance to attend an exclusive event with the legendary player.
This complete activation generated great interest from the local press, which closely followed the Korean star’s every move and activity with Casillero del Diablo.
During the events our consumers were able to enjoy the different lines of Casillero del Diablo, particularly the limited edition Casillero del Diablo Legendary Collection, a Casillero del Diablo Cabernet Sauvignon that represents the alliance between our brand and Manchester United.