May 6, 2015
Saturday, 2 May was a historic and unforgettable day at the Old Trafford Stadium when the Casillero del Diablo Devil’s Match between Manchester United Manchester United and West Bromwich Albion took place with an impressive campaign by Casillero del Diablo before and during the match.
The event was attended by customers, distributors, press, and Viña Concha y Toro executives, who arrived in Manchester on Thursday, 30 May, and dined that evening with the legendary Red Devil’s player Ryan Giggs in his own George’s Restaurant.
The following day the guests received a VIP tour of the Old Trafford Stadium and the historic Manchester United Museum, accompanied, of course, by a glass of Casillero del Diablo, which they tasted in the stadium’s Directors’ Room. The group then had an Italian-style lunch at the Rosso Restaurant, owned by former Manchester United player Rio Ferdinand. The afternoon schedule included a complete city tour for a more in-depth look at the city of Manchester.
The intense day concluded with an exclusive gala dinner in the main hall of the Old Trafford, where the guests had a spectacular view of the playing field of the “Theatre of Dreams,” as the stadium is called. Many of the club’s legends made an appearance that night, including the top-scoring duo Andy Cole and Dwight Yorke, the charismatic Bryan Robson, and the legendary Denis Law, who told anecdotes about his visit to Chile just a few months ago. The evening’s emcee was the Alan Keegan, the historic “Voice of Old Trafford,” as his is known in Manchester.
The day of the Casillero del Diablo Devil’s Match finally arrived and nearly 1,000 people had the opportunity to explore the Casillero del Diablo Fan Zone, an area set up at the entrance of the Old Trafford exclusively to enable the fans to be “tele-transported” to the Casillero del Diablo winery and vineyards, where they had the sensation of truly being there among the vines.
One of the most moving moments of the day was when the three winners of the contest held for this activity received a standing ovation from the more than 80,000 fans in the stadium. One Chilean, one Thai, and one Singaporean toasted with a glass of Casillero del Diablo and felt the affection of the Manchester United fans.