November 22, 2013
For the seventh consecutive year, Casillero del Diablo was the official wine for the celebrated WGC-HSBC CHAMPIONS golf tournament held in Shanghai October 31–November 3, 2013.
The different varieties of Casillero del Diablo were tasted by local guests, spectators, and fans who arrived from Japan, Hong Kong, Taiwan, Korea, and beyond. Casillero del Diablo was also present in the graphic displays seen around the golf course, and its campaign was shown on jumbo-screen televisions in different places around the Sheshan International Golf Club.
Forty of the world’s top 50 golfers participated in the tournament, including the 2012 title defender Ian Poulter, US Open winner Justin Rose, and British Open winner Phil Mickelson.
After four exciting rounds, US player Dustin Johnson nabbed the title, earning his place among the top 5 golfers in the world today.