April 21, 2011
With great presence of Casillero del Diablo the company’s South Zone Convention was held in Manchester, England, with the participation of all Concha y Toro distributors for South America and Central America.
The event was attended by more than 60 distributors and 20 Concha y Toro executives and took place between Tuesday, April 5 and Saturday April 9, 2011. The event closed with the football match in which Manchester United won 2-0 over Fulham.
Manchester United’s Red Devils were not the only winners – Casillero del Diablo also emerged victorious from the match after making an appearance on Old Trafford’s digital boards for over 75,000 fans who filled the “Theatre of Dreams”.