August 1, 2018
Thousands of people enjoyed two weeks filled with football thanks to the development of a new version of the International Champions Cup in the USA, in which Manchester United was accompanied once again by Casillero del Diablo.
Full stadiums, meetings between clients and consumers and the players and legends of the Red Devils and an extraordinary atmosphere were enjoyed during the various days of football which took place between July 19 and 31, 2018.
Manchester United faced the teams Club America, the San José Earthquakes, AC Milan, Liverpool and Real Madrid, showing its power and setting itself up for the new Premier League season in England.
One of the most exciting moments took place in Florida, where consumers and clients shared an exclusive meet and greet with Manchester United players Alexis Sánchez, Ander Herrera, Sergio Romero and Lee Grant. The sportsmen signed fans’ bottles of Casillero del Diablo and football shirts as they mixed with them in the relaxed environment of this unforgettable encounter.
Casillero del Diablo’s presence was spread through various points of sale and specialised wine shops in Phoenix and Miami, where hundreds of consumers and Manchester United fans shared anecdotes and stories in a warm and intimate atmosphere along with Bryan Robson and Denis Irwin, renowned legends of the English team.
During the five games that Manchester United played, thousands of football fans could enjoy different varieties of Casillero del Diablo’s Reserve line in the hospitality areas.
The adventure culminated in triumph for the Red Devils against the all-powerful Real Madrid, in what was the grand finale of a successful pre-season tour ahead of the Premier League season in England. Casillero del Diablo wishes Manchester United the best of luck for this season.