July 9, 2010
Viña Concha y Toro becomes the official wine partner of the English football team Manchester United. From the beginning of the season in August 2010, Concha y Toro will be present in the digital panels of the stadium and one of the most important brands in the winery, Casillero del Diablo, will be available to be enjoyed in lounges and bars at the Old Trafford stadium, Manchester.
The partnership, which seeks to strengthen the presence of all major Concha y Toro brands in markets such as Asia, Latin America, Eastern Europe and Nordic countries, was celebrated by Sir Alex Ferguson, Manchester United’s Historic Manager and also wine connoisseur, who said: “I am excited to work with Concha y Toro. Like us, it’s an organization with rich history and without fear of changes, has maintained its roots. This alliance joins two great passions in Latin America: soccer and wine. I hope it will materialize soon. ”
The official announcement of Concha y Toro becoming the official wine partner of Manchester United will take place next September at Old Trafford. In this opportunity top management from the winery will share experiences with Manchester United’s team and also sir Alex.