July 31, 2015
Thousands of people enjoyed two action-packed weeks of football during the latest International Champions Cup in the United States July 17–29, and Casillero del Diablo was there with Manchester United for the second consecutive year.
The club demonstrated its full strength as they faced off against Club América, San Jose Earthquakes, FC Barcelona, and Paris Saint-Germain while getting ready for a new season of the Barclays Premier League in England.
The setting was extraordinary and the stadiums were full—and our customers and consumers were thrilled to meet with Red Devil players and legends.
Between each match hundreds of fans were able to attend Meet & Greet sessions with players of the first team and club legends, such as Antonio Valencia, Ander Herrera, Marouane Fellaini, Dwight Yorke, and others who signed bottles of Casillero del Diablo Legendary Collection for the fans.
Casillero del Diablo also surprised customers at different points of sale when former Manchester United players such as Dwight Yorke, Quinton Fortune, and Denis Irwin showed un unexpectedly to chat and sign bottles of Casillero del Diablo.
This successful tour ended with a celebratory dinner for Viña Concha y Toro executives, Manchester United legends, some of the club’s technical staff, including technical director Louis van Gaal, and historic player Ryan Giggs, who toasted the event with Casillero del Diablo wines.