Casillero del Diablo News

Casillero del Diablo Makes History and Enters the
Branding Hall of Fame Chile

July 2, 2014

Having established itself as Chile’s main wine brand, Casillero del Diablo had the honor of entering the select group of brands in the Branding Hall of Fame Chile as a “Great Chilean Brand.”

The Nominating Committee recognized Casillero del Diablo’s important track record and positioning process over the past decade, with special emphasis on its innovation and creativity in its various marketing campaigns.

“This distinction is an award for the teamwork of the many areas of the winery behind Casillero del Diablo because although we have grown and innovated tremendously with our solid marketing strategy, the work by the agricultural and enological areas has been essential in delivering wines of the highest quality as well as the work of our sales areas, which have created an excellent distribution and exhibition of our brand in every channel,” said Cristóbal Goycoolea, Marketing Directorfor Concha y Toro.

This recognition in Chile is added to the position Casillero del Diablo has earned on the international scale thanks to its solid presence in the more than 135 countries in which it is currently available and that led to the English publication Drinks International naming it this year’s second most admired brand in the world.

What is the Branding Hall of Fame?

The Branding Hall of Fame is a distinction of the highest level in recognition of those companies and their brands that have demonstrated a series of pre-established attributes and achieved a sustained record of outstanding success and leadership in their respective markets as a consequence of a systematic application of the highest level of branding concepts and techniques.


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