July 31, 2017
Once again the Chile’s Branding Hall of Fame has recognized Casillero del Diablo, this time as the Great Chilean Brand awarded for its International Relevance.
This accolade may only be obtained by Chilean brands that form part of the Branding Hall of Fame Chile and must be shown to be sustainably relevant abroad. It bears mention that Casillero del Diablo was incorporated into this select group of brands in 2014 in the Great Chilean Brand Product category.
What is the Branding Hall of Fame?
The Branding Hall of Fame is a distinction of the highest level in recognition of those companies and their brands that have demonstrated a series of pre-established attributes and achieved a sustained record of outstanding success and leadership in their respective markets as a consequence of a systematic application of the highest level of branding concepts and techniques.
Chile’s Branding Hall of Fame awards have been granted annually since 2000 with major support from the ICARE Marketing Circle, the University of Chile’s School of Economics and Business, and the Chilean Association of Advertising Agencies (ACHAP)