July 29, 2014
Casillero del Diablo’s has achieved a prominent presence on Manchester United’s 2014 US Tour, which began a few days ago in the lead up to a new season of Barclays Premier League in England. During the different activities held to date, our brand has been in the forefront.
The tour has already earned the “Red Devils” three notable wins in the three games it has played for the International Champions Cup, a competition that brings together the world’s top teams. Casillero del Diablo has been active on stadium digital boards and has left is mark on the venues’ big screens with its Wine Legend campaign, as well as being tasted by thousands of consumers at a variety of brand-sponsored events in both sports arenas and parallel events.
Club legends like Dwight Yorke, Bryan Robson, Andrew Cole and Mikaël Silvestre have livened up liquor and wine shop meet and greets, spending time with loyal consumers fortunate enough to obtain Casillero del Diablo’s newly launched wine, Legendary Collection, presented and autographed by the former stars of the English team.
Another great time was had at the dinner held at Denver’s Capital Grille and hosted by Viña Concha y Toro executives, accompanied by Manchester United manager, Louis Van Gaal, the club’s living legend, Ryan Giggs, and the team’s technical staff, all of whom enjoyed Casillero del Diablo Legendary Collection throughout the night.
The tour will run until early August and will serve as a warm up for the team—led by Louis Van Gaal—and for Casillero del Diablo as they embark on a new season in the prestigious English league.