May 13, 2011
With more than 200 guests, including the most important sports, business and food & wine journalists and major VCT (Concha y Toro winery) clients in Brazil, Casillero del Diablo officially launched its new Manchester United campaign.
Morumbi Stadium in Sao Paulo was the venue chosen for this event. In attendance as special guest was former Chilean football player, Elias Figueroa, who is considered by Pelé himself as the best player of all time in the position of central defense. Elias Figueroa won international fame playing for Brazilian team Internacional de Porto Alegre and was elected three times the best football player in South America.
One of the campaign’s novelties is that “Red Devils” fans of the British football team will be able to participate in the “Follow the Legend” contest. Five winners accompanied by their partners will travel to see a Manchester United match in the team’s Old Trafford stadium.
To participate, one must enter www.casillerodeldiablo.com.