Casillero del Diablo News

Casillero del Diablo Among a Dozen Leading Brands of 2013

January 15, 2014

In its latest edition, the British magazine Drinks International announced the honor roll called “DI Dozen Outstanding Brands of 2013”, which every year distinguishes brands, companies and events “that have really shone” in the last 12 months.

One of the 12 brands chosen in this ranking was Casillero del Diablo, whose new advertising campaign Wine Legend Movie has been successfully disseminated in U.K. television, press, activations in retail outlets and many others, generating high expectation and a strong growth in brand sales.

Recognizing the work done with this campaign, the publication noted: “While many brands are reducing their investments in the U.K., blaming a market saturated with low margins, Casillero del Diablo is showing that there is growth to be discovered”.