August 18, 2010
British football team Manchester United won 3-0 against Newcastle United in the first Barclay’s Premier League match of the season. The novelty was the appearance of Concha y Toro on the Old Trafford stadium digital boards in Manchester.
Concha y Toro will be present on Old Trafford digital boards from the start of the Premier League campaign, in all “Red Devils” home matches.
Casillero del Diablo, Concha y Toro’s best-selling brand in the United Kingdom, will be available in Old Trafford lounges and bars on game days.